Frsh is the brand launched by Salman Khan

Scential Beauty Care and Wellness co-created this brand and co-founded by Mahesh Bhupathi(former tennis professional).

The Frsh sanitizers are 72% alcohol-based and available on its official website

Introducing FRSH by Salman Khan, one of India’s promising brands for personal care. Entering the market with an effective, instant advanced hand sanitizer with a powerful concentration of 72% alcohol. This sanitizer kills 99.9% percent of bacteria and viruses ensuring impeccable hand hygiene. FRSH sanitizers, enriched with vitamin E have excellent moisture content that helps in preventing flaking of skin. Specially formulated to protect you from illness causing germs, this rinse-free solution is a powerful answer to your hygiene problems. Put an end to germs and start FRSH.

Key Ingredients

  • Ethyl Alcohol 95% v/v IP 72% v/v
  • Tocopherol Acetate IP 0.01% v/v
  • Aloe Vera 0.01% v/v

Bollywood actor Salman Khan has announced the launch of his personal care and grooming brand Frsh. The brand has been co-created by Scentials Beauty Care and Wellness Pvt. Ltd, a beauty brand co-founded by former tennis professional Mahesh Bhupathi.

In a IGTV video posted on his Instagram handle, Khan said “Currently, sanitizers are the need of the hour. These products are of good quality and priced well. The brand will launch deodorant, body wipes and perfumes in the future.”

The Frsh sanitizers, which are 72% alcohol-based, are available on its official website, and will be later available at stores, said Khan.

A 100 ml bottle of sanitizer has been priced ₹50 and 500 ml bottle ₹250. Combo sets are available with discounts ranging from 10% to 20%.

Khan joins the brandwagon of celebrities such as Lara Dutta who owns skincare brand Arias and cricketer Virat Kohli who has range of One8 deodorants. Both these brands are marketed by Scentials Beauty Care and Wellness Pvt. Ltd.

Salman announced the launch on Twitter, saying while the initial plan was to come up with a deodorant brand it was decided to switch to sanitisers considering the ‘need of the hour

The company designs, develops, manufactures and distributes products through multiple brands across fragrances, skin-care, makeup and men’s grooming verticals, shaped by the vision and personalities of various Indian celebrities.

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